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TARQUIN'S CORNISH GIN

THE STRATERGY

Onboarded Tarquin’s as the headline sponsor for our Open Air Cinema UK summer tour. OAC is the fastest growing outdoor cinema brand in the UK, forecasting growth of over 400% for the 2020 season despite the challenges of Covid-19.
 

Focus on building brand affinity that elevates Tarquin’s to a premium lifestyle brand. This is achieved by offering the ultimate outdoor cinema VIP experience across Devon & Cornwall’s most iconic and locations.


3 key strategies:

  • PRE-TOUR:  Built bespoke bars, created site POS/ branding, SM content creation.

  • ON-TOUR::  VIP ticket holders receive a branded deck chair and complimentary G&T, staff trained to deliver ‘perfect pour’. 

  • POST-TOUR: E-campaign. Scalable blue-print allows for 2021 rapid growth. Food & drink festival/ show activations. 

 

THE RESULTS

  • Over 10K tickets sold to date across 50+ events.

  • 2.1m reach on ticket store.

  • 4K product samples.

Delivered 50K+ engagements across social to date.