WKD
THE STRATERGY
Onboarded WKD as our official brand partner for our weekly student night held at Walkabout Plymouth.
Focused on providing meaningful experiences such as on-site pop-up activations, branded props/ decor and giveaways, additional production and online competitions.
Focusing on sales volumes and brand affinity, executed 3 key strategies:
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PRE-FRESHERS: Campus BNOCS, social pages, sports teams & societies as well as promotional staff amplify the event(s) and brand with a consistent ‘on-brand’ message.
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ON-THE-NIGHT: On-the-spot competitions/ giveaways and scheduled premium merch drops.
POST-ACTIVATION: Ongoing content creation keeping the brand front of mind and synonymous to the ‘institution’ of Walkabout Wednesday.
THE RESULTS
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Attendance of 25K+ students across the 32 events.
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Flagged as one of Walkabout’s (Stonegate Pub Company) strongest performing student nights.
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Flagged as WKD’s (SHS Drinks) highest performing student night nationally by sales volumes.
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Delivered 60K + engagements across social.
Based on this success The Campus People have been briefed to deliver WKD’s student strategy focusing on activating a new product line for FY20.