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WKD

THE STRATERGY

Onboarded WKD as our official brand partner for our weekly student night held at Walkabout Plymouth.

Focused on providing meaningful experiences such as on-site pop-up activations, branded props/ decor and giveaways, additional production and online competitions.

Focusing on sales volumes and brand affinity, executed 3 key strategies:

 

  • PRE-FRESHERS: Campus BNOCS, social pages, sports teams & societies as well as promotional staff amplify the event(s) and brand with a consistent ‘on-brand’ message.

  • ON-THE-NIGHT:  On-the-spot competitions/ giveaways and scheduled premium merch drops. 

POST-ACTIVATION: Ongoing content creation keeping the brand front of mind and synonymous to the ‘institution’ of Walkabout Wednesday.

THE RESULTS

  • Attendance of 25K+ students across the 32 events.

  • Flagged as one of Walkabout’s (Stonegate Pub Company) strongest performing student nights.

  • Flagged as WKD’s (SHS Drinks) highest performing student night nationally by sales volumes.

  • Delivered 60K + engagements across social.

Based on this success The Campus People have been briefed to deliver WKD’s student strategy focusing on activating a new product line for FY20.