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PLYMOUTH DRIVE-IN FILM FESTIVAL

THE STRATEGY

Under our Open Air Cinema UK brand we launched the South West’s first ever drive-in film festival in order to adapt to the new social and economic landscape created through Covid-19. We worked in collaboration with Plymouth City Council to ensure a cohesive event delivery and covid-safe event environment. 

 

  • PRE-EVENT: Full event planning including detailed H&S / covid policies, licensing, staffing and event management plan. Strategic multi-channel digital marketing campaign.

  • ON-THE-DAY: Full event management inc technical delivery, staffing and catering.

POST-EVENT: Full site breakdown, digital performance analysis including retargeting for open-air offering.

THE RESULTS

  • 1.2m event reach on ticket store.

  • 6 X ROAS 

  • 2300 vehicles and 6.5k+ attendees over 45 screenings.

  • Maintained social-distancing.


Based on this success The Campus People continue to work in collaboration with Plymouth City Council and Plymouth Culture as part of a small  ‘steering group’ to deliver covid-secure event offerings in the city.