PLYMOUTH DRIVE-IN FILM FESTIVAL
Under our Open Air Cinema UK brand we launched the South West’s first ever drive-in film festival in order to adapt to the new social and economic landscape created through Covid-19. We worked in collaboration with Plymouth City Council to ensure a cohesive event delivery and covid-safe event environment.
PRE-EVENT: Full event planning including detailed H&S / covid policies, licensing, staffing and event management plan. Strategic multi-channel digital marketing campaign.
ON-THE-DAY: Full event management inc technical delivery, staffing and catering.
POST-EVENT: Full site breakdown, digital performance analysis including retargeting for open-air offering.
1.2m event reach on ticket store.
6 X ROAS
2300 vehicles and 6.5k+ attendees over 45 screenings.
Based on this success The Campus People continue to work in collaboration with Plymouth City Council and Plymouth Culture as part of a small ‘steering group’ to deliver covid-secure event offerings in the city.